Hi, I'm Andy Killworth. I've worked in SEO since 2012, which means I've had most of these arguments for real. Usually in meetings. Occasionally with myself.
CanonicalBeef is a side project, made purely for fun. It isn't affiliated with Google, any SEO tool or anyone you might recognise in the opponents. The archetypes are composites. If you think one is about you, it isn't. Probably.
Every line of code, every opponent and every argument on this site was written by Claude, the AI from Anthropic. My job was having the idea, saying "make it funnier" a lot, and pressing merge.
New arguments are generated each week, and I read every one before it goes live. No AI runs while you play, and nothing you click is sent anywhere.
Got an SEO argument you're sick of having? Tell me and it might end up as beef.
CanonicalBeef.com · rel="canonical" since 2026 · Not a ranking factor.